How Did 9/11 Bring People Together

How did the 9/11 bring people together? Or Did the 9/11 bring people together? The 9/11 was a very significant event and brought many people together in many different ways. In circumstances of extreme stress we hear moving accounts of people going out of their way to help each other. Studies show that acute stress can lead to greater cooperative, social and friendly behaviour, even in men. This more positive reaction can help the human connections that occurred during the time of crisis associated with the 9/11.Social connections are particularly important under stress because stress naturally leads so a sense of vulnerability and loss of control, this is an example of why the people of not only America, but the world came together through this tormenting time to support one another. The September 11 attacks were a series of four coordinated terrorist attacks launched upon the United States in New York and Washington D. C area by an Islamic terrorist group, al-Qaeda. On the morning of September 11, 2001, al-Qaeda terrorists hijacked four passenger jets.American Airlines Flight 11 and United Airlines Flight 175 crashed into the North and South towers of the World Trade Centre as suicide attacks. Both towers collapsed and debris led to the partial collapse of all other buildings in the New York World Trade Centre. The third plane, American Airlines Flight 77, was crashed into the Pentagon, which was the headquarters of the United States Department of Defence. The fourth plane, United Airlines Flight 93, was targeted at the United States Capitol in Washington, D.C. , but crashed into a field near Shanksville, Pennsylvania after its passengers fought back against the al-Qaeda terrorists. Almost 3000 people died in the 9/11 attacks. An example of the 9/11 bringing people together is the cooperation of different religious groups. Churches that typically held services only on Sundays opened their doors on the Tuesday of the attacks and held them open for some followi ng days and for a short time attendance in churches and other houses of worship skyrocketed.Members of religious groups met together and tried to understand each other’s beliefs to help one another. A decade later, a group of religious leaders representing the Christian, Islamic and Jewish faiths met to plan a special interfaith service for the 10th anniversary of the 9/11. The service included prayers, music, Scripture and short messages from participants. The organisers went to great lengths to celebrate religious diversity and to make sure readings and prayers are as universal as possible.Deidre Gordon, a member of the Islamic centre reinforced the idea of the 9/11 bringing people together. â€Å"It’s a chance to recognize beneath all this diversity, we have a lot we share. † We hear often hear moving stories of strangers coming together to help save each other from the burning buildings, one of which I came across was this; â€Å"Today, after a 72 hour shif t at the fire station, a woman ran up to me at the grocery store and gave me a hug. When I tensed up, she realized I didn’t recognise her.She let go with tears of joy in her eyes and said, â€Å"On 9-11-2001, you carried me out of the World Trade Centre. † As you can see the 9/11 did bring people together, 12 years ago, President George W. Bush proclaimed, â€Å"America is united. † The production of American flags surged and the flags soared, and America really was united. America mourned together, raged together and resolved together. They reached out to others in a way most didn’t do previously.

Independence Day Essay

Independence Day, observed annually on 15 August in India commemorating the nation’s independence from Kingdom of Great Britain on 15 August 1947. India attained independence following an independence movement noted for largely nonviolent resistance and civil disobedience led by the Indian National Congress (INC). Independence coincided with the partition of India, in which the British Indian Empire was divided along religious lines into the Dominions of India and Pakistan; the partition was accompanied by violent riots and mass casualties, and the displacement of nearly 15 million people due to sectarian violence. On 17 Aug 1947, Jawaharlal Nehru, who had become the first Prime Minister of India that day, raised the Indian national flag above the Lahore Gate of the Red Fort in Delhi. On each subsequent Independence Day, the Prime Minister has raised the flag and given a speech. The holiday is observed throughout India with flag-hoisting ceremonies, parades and cultural events. Indians celebrate the day by displaying the national flag on their attire, accessories, homes and vehicles; by listening to patriotic songs, watching patriotic movies; and bonding with family and friends. Books and films feature the independence and partition in their narrative. Separatist and militant organizations have often carried out terrorist attacks on and around 15 August, and others have declared strikes and used black flags to boycott the celebration. History of our Independence Day: European traders had established outposts on the Indian subcontinent by the 17th century. Through overwhelming military strength, the British East India company subdued local kingdoms and established themselves as the dominant force by the 18th century. Following the Rebellion of 1857, the Government of India Act 1858 led the British Crown to assume direct control of India. In the decades following, civic society gradually emerged across India, most notably the Indian National Congress, formed in 1885. The period after World War I was marked by British reforms such as the Montagu–Chelmsford Reforms, but it also witnessed the enactment of the repressive Rowlatt Act and calls for self-rule by Indian activists. The  discontent of this period crystallized into nationwide non-violent movements of non-cooperation and civil disobedience, led by Mohandas Karamchand Gandhi. During the 1930s, reform was gradually legislated by the British; Congress won victories in the resulting elections. The next decade was beset with political turmoil: Indian participation in World War II, the Congress’s final push for non-cooperation, and an upsurge of Muslim nationalism led by the All-India Muslim League. The escalating political tension was capped by Independence in 1947. The jubilation was tempered by the bloody partition of the subcontinent into India and Pakistan. How do we celebrate it? Independence Day is observed in all Indian states and union territories. On the eve of Independence Day, the President of India delivers the â€Å"Address to the Nation†. On 15 August, the prime minister hoists the Indian flag on the ramparts of the historical site Red Fort in Delhi. Twenty-one gun shots are fired in honour of the solemn occasion. In his speech, the prime minister highlights the past year’s achievements, raises important issues and calls for further development. He pays tribute to the leaders of the Indian independence movement. The Indian national anthem, â€Å"Jana Gana Mana† is sung. The speech is followed by march past of divisions of the Indian Armed Forces and paramilitary forces. Parades and pageants showcase scenes from the independence struggle and India’s diverse cultural traditions. Similar events take place in state capitals where the Chief Ministers of individual states unfurl the national flag, followed by parades and pageants. Flag hoisting ceremonies and cultural programmes take place in governmental and non-governmental institutions throughout the country. Schools and colleges conduct flag hoisting ceremonies and cultural events. Major government buildings are often adorned with strings of lights. In Delhi and some other cities, kite flying adds to the occasion. National flags of different sizes are used abundantly to symbolize allegiance to the country. Citizens adorn their clothing, wristbands, cars, household accessories with replicas of the tri-color. Over a period of time, the celebration has changed emphasis from nationalism to a broader celebration of all things India. The Indian diaspora celebrates Independence Day around the world with parades and pageants, particularly in regions with higher concentrations of Indian  immigrants. In some locations, such as New York and other US cities, 15 August has become â€Å"India Day† among the diaspora and the local populace. Pageants celebrate â€Å"India Day† either on 15 August or an adjoining weekend day. South Korea is a country which celebrates its Independence Day on fifteenth august. Independence Day before Independence At the 1929 Lahore session of the Indian National Congress, the Purna Swaraj declaration, or â€Å"Declaration of the Independence of India† was promulgated, and 26 January was declared as Republic Day. The Congress called on people to pledge themselves to civil disobedience and â€Å"to carry out the Congress instructions issued from time to time† until India attained complete independence. Celebration of such an Independence Day was envisioned to stoke nationalistic fervour among Indian citizens, and to force the British government to consider granting independence. The Congress observed 26 January as the Independence Day between 1930 and 1947. The celebration was marked by meetings where the attendants took the â€Å"pledge of independence†. Jawaharlal Nehru described in his autobiography that such meetings were peaceful, solemn, and â€Å"without any speeches or exhortation†. Gandhi envisaged that besides the meetings, the day would be spent â€Å"in doing some constructive work, whether it is spinning, or service of ‘untouchables,’ or reunion of Hindus and Mussalmans, or prohibition work, or even all these together†. Following actual independence in 1947, the Constitution of India came into effect on and from 26 January 1950; since then 26 January is celebrated as Republic Day.

The Red Cross

Kevin Smith The Red Cross is an International organization that thrives on donations and the kindness of others to succeed. This Red Cross supports military families, disaster relief, health and safety training along with education, and blood drives that save thousands of lives yearly. The Red Cross started In the year 1881 and was mainly used to help wounded soldiers from the battlefield. â€Å"The global Red Cross has evolved into the world's largest humanitarian network- the only non-governmental organization with specific irresponsibleness outlined In the Geneva conventions†(RedCross, 2013). The Red Cross has established itself in the cyber community to succeed. With online donations exceeding 36 million dollars the Red Cross has been able to far exceed anything It did In the years prior to the Internet. The Red cross relies on its volunteers as its strength to work donation sites for all actions the organization participates in. The challenges the Red Cross faces today is the ability to keep enough volunteers on hand to run the organization. While the Red cross has full time members like any business this organizations success comes from those willing to help. The challenges the Red Cross faces In the media environment include many things. System hacking can be seen as hackers will set up take websites that look like the Red Cross web page. This in turn turns out to be a scam and people will give donations to a hacker Instead of the Red Cross. There can be other challenges out there for this organization that would include government policy. Foreign policy. ND legislative issues that can be strain the mission of the Red Cross. The Instant access the Red Cross has to the world has helped this organization in ways that are unimaginable. The Instant media environment has created an unlimited amount of people it can reach throughout the world. The money raised on dally donations Is lox the amount today ads It was In the uses. This is due to the instant access the world has to the Red Cross. The Red Cross uses the social media during disasters because this is the fastest and most effective way to reach a large number of Individuals.The Instant media environment has done nothing but help the Red Cross succeed. I mentioned earlier that volunteer are a challenge for the Red Cross, but with social media and instant media the Red Cross as been able alleviate some of the stress as they can collect for volunteers over the internet The Red Cross will use multiple tactics to get its message out to the community. The Red Cross will gain its target audience by associating someone within the organization to speak or Interact with the community that Is In question.This tactic is used by military recruiters and it tends to work well with inner city communities as well as communities with language barriers. The Red Cross has volunteers trot all walks tot elite so it would only be natural to use those people trot that community to spread the Red C ross message too particular group of immunity. The internal messaging of the employees Is that of care for the community and to give security to those in need The mission stays the same in the Red Cross and that is to provide care to all walks of life that may need it.The message stays the same internally throughout the world for the Red Cross as well. The Red Cross is not the largest humanitarian organization by doing things the wrong way. The internal structure is sound and solid and provides excellent support to all communities throughout the world. This is done with compassion, time, and hard work on behalf of the employees and the thousands of volunteers within the organization. I researched the Red Cross for numerous hours and found that it takes compassion and dedication too cause to make this organization successful.The Red Cross can be unified with many different events and by anybody willing to put in the time and energy to do so. I recently was a part of the Golf for Life rally which was to raise money and blood donations for the Red Cross. There are other events that happen all over the United States on a daily basis in which blood and money is raised for this organization. This is not only going on in the United States, but all over the world. If a person was to look up how to do an event on the Red Cross website it would show them exactly not only to go about doing it, but also show them ways it can be successful.

Analysis of Financial Modeling Literature review

Analysis of Financial Modeling - Literature review Example We begin the chapter with the general idea of the VaR and the various approaches to the VaR, the historic application and the application of the same. We also include the evaluation of the VaR at the different possible approaches in the study; a final conclusion is made by the calculations carried out in the study. Introduction: The ‘value at risk’ is an extensively employed risk measure concept in the risk of loss on a particular portfolio of financial assets. For a specified portfolio, probability and time horizon, VaR is described as a threshold price such that the possibility that the market loss on the portfolio above the particular time horizon go beyond this value is the known probability level. VaR has different important uses in financial risk management, risk assessment, financial control, reporting of the financial statement and calculating the capital regulation by analyzing the Various concepts. VaR can also be used in non-financial aspects. The VaR risk ass essment defines risk as a market loss on a permanent portfolio over an unchanging time horizon, by analyzing the normal markets. There are many option risk procedures in finance. As a substitute of mark-to-market, which makes use of the market value to define loss, a loss is frequently defined as the transformation in principal value. For instance, if an organization hold a loan that decline in market price as the interest charge go up, but has no alteration in cash flows or credit quality, some systems do not identify a loss. Or we can try to integrate the economic price of possessions, which was not calculated in everyday financial statements, such as loss of market assurance or employee confidence, destruction of brand names etc. â€Å"VaR measures are inherently probabilistic† (Holton 2003, p. 107). Moderately assuming an unchanging portfolio above a fixed time horizon, several risk measures integrate the consequence of probable operation and believe the expected investme nt period of position. Lastly, some risk procedures adjust for the probable effects of irregular markets, rather than excluding them from the calculation.  

Reading and Writing Skill Essay Example | Topics and Well Written Essays - 1500 words

Reading and Writing Skill - Essay Example The author Jiayan NI wrote all the articles. Analysis of "sense and sensibility" Jane Austin-Question 1 We see two fundamental aims of moral psychology or moral philosophy. Many hold values that they often claim to be sacred. Life in most religions and in many ethical systems hold that "life" is held scared. Tetlocks in 1986 said that concept of value pluralism that "life", can hold a value of pluralism. The world in general, does not allow human beings to hold a single principle as sacred. Instead, "life" is full of difficult choices that demand that we balance one value against another. In the case of" sense and sensibility," Jane Austin shows the value of money over love and love over money (Tetlock, 1986). This considered as a cause and effect analysis. The movie keeps the attention of the audience through the representation of the heroin. Jiayan NI does not explore the moral psychology or moral philosophy of the argument. Analysis of glamour plot "pride and prejudice"-Question 2 This is another classic love story in American Literature by Jane Austin. Psychologists have found that implicit attitudes are a predictor for certain human behaviour. Implicitly there are stereotypes predicted through discrimination against female's job applicants as shown in the Rudman and Boride study done in 1995 (Rudman, 1995). Another study done by Rudman and Glick in 2001 found that study participants who help strongly imply that attitudes connecting women with communal traits are common for the example women being more helpful while men are more agnostic (Rudman, 2001). Researchers have noted a societal shift over the last few decades from old-fashion racism to modern racism. Old fashion racism is explicit and often accompanied by hostility. Implicit attitudes are more likely to occur when decision makers are using implicit attitudes instead of thinking. This also indicates that themes are most often the most explored ideas in literary work. There seems to continue a theme of love, reputation, and class. Motifs in a novel are a literary structure that continues to show up in the writings. Jane Austin shows this in the writing of the courtship between Darcy and Elizabeth and Bingley and Jane. Nearly every scene in the novel takes place indoors. This is significant, the reason that changes the scenes. Austin uses argument and persuasion through-out the read. NI states in the blog that in18th century histories that it was traditional to focus on marrying their children to the rich. We may know this tactic as traditional rhetoric to refer to this piece as means to persuade the reading audience (Sharkey, 2004). Social Journal in-The Sydney Morning Herald-Question 3 Related to society and culture in an Australian newspaper, this article appears in the paper to uncover different viewpoints and issues that appear in our society and the culture. This Analysis's is the presentation of facts as the author Jiayan NI sees them. NI uses a combination of deductive a nd inductive or formal and informal reasoning in the articles that he writes for the paper. Inductive and deductive reasoning gives the reason why he holds a particular view. Ni uses examples to his pieces that logically serve to lead to his paragraphs that contain explanations, comparisons, definitions and descriptions of the subject he is writing about (Sharkey, 2004). Carbon Tax in the Sydney newspaper-Question 4 Reported in the Sydney paper on May 16, 2011, the issue of Carbon Tax seems to be a hot topic. This case of carbon tax as written by NI contains logical fallacies. Fallacy in his case is often a minor one. However, NI assumes this tax will lead to the loss of jobs. Through this assumption, he believes that it will lend

Rainwater Harvesting Essay Example | Topics and Well Written Essays - 250 words

Rainwater Harvesting - Essay Example Furthermore, the tanks have a 15-year warranty and use up-to-date technology to ensure the water is safe for human consumption (JFC n.p.). The availability of different sizes makes the system ideal for areas without water security. The installation process is cost efficient as the tank can be backfilled with pea-gravel instead of backfill. Furthermore, the assembling of the tank can take place on-site, and the assembly instructions provided eliminating the costs of hiring a crane. The Stormsaver provides high-quality rain harvesting systems at competitive prices. It provides its services for domestic and commercial use. Testimonials from users of the system argue that the installation has halved their water bill, and the installation budget is small. According to John Thorne, the Stormsaver System cost  £2,500 and an extra  £5,000 to install (Stormsaver n.p.). The plant reduces domestic consumption as the water covers toilet flushing and sprinkler systems. Furthermore, the company offers free servicing, maintenance and installation, reducing the cost of purchase and

Music Report Research Paper Example | Topics and Well Written Essays - 1250 words

Music Report - Research Paper Example As a teenager, he enrolled to â€Å"The Secondary Institute of Industry† found in Jeddah upon where he received a diploma in art and industry. However, he ended up working in the post office even after attaining a commendation from a different course, which is not related to his area of work. Mohammed Abdu’s passion for love in songs was evident through is childhood life, where he sang mostly about, dramatic songs to equate it to the kind of tragic and sad life he lived as a kid. Omar Kadres the composer his song realized how much of a talent Abdu had, when he sang on a national Television program in Saudi Arabia, and that is how he put Abdu in the musical world Abdu began his musical career in the early sixties, when his career took a turn around from the industry and shipbuilding job to music. His music career kicked off well courtesy of one Abbas Faiq Ghazzawi, who helped Abdu after he sang about Baba Abbas in a radio show in 1960. The people of Saudi Arabia were fond of Mohammed Badu through his two songs, â€Å"Sakbat Dmouu El Ein† and â€Å"Aalle Albi†. In 1967, he did a song entitled â€Å"Lana Allah†, a song that played a positive impact in reviving his musical career. In 1971 two years later, he became more prolific when he released many other songs, which included his two massive songs â€Å"Lee Thalath Ayyam† and â€Å"Ashoufak kol Yom†. Throughout his musical career, he made concerted efforts by making sure his music spread not only in Saudi Arabia, but also across the borders in the Middle East and the larger Gulf terrain in the Arab areas. Throughout his journey of music, he has managed to release a number of albums that have turned out to be successful since, he released very popular songs that was well received in the Arab world. To elaborate how further he took his music, Mohammed Abdu entered into collaboration with a company called, â€Å"Sawt El Jazeera† to help make his music grow further. Under the guidance of the company, Mohammed

Change in the demographics of Central America from 1450 to 1914 Essay

Change in the demographics of Central America from 1450 to 1914 - Essay Example It is an unequivocal fact that industrialization has drastically changed the world and profoundly impacted the human societies in a way that would definitely be astounding for someone who inhabited the present massively industrialized areas 6 or 7 hundred years back. Central America is also such a region that has experienced a lot many changes in the human population over time owing to the threat of different diseases particularly, urbanization, and the industrial revolution.Historical evidence suggests that most of the people occupying the region of Central America in 1450 did hunting for existence. They were also not much acquainted with norms or ethical values, that are given major importance presently. Native population in 1450 was roughly in millions and by 1750, the figures of the population decreased significantly. This marked decrease in the native population can be majorly linked to the spread of myriad diseases like malaria, chicken pox, and tuberculosis for which no medica l remedies were present then because advances in microbiology occurred much later. â€Å"The introduction of infectious diseases like smallpox, to which Native Americans had no immunity, reduced their population by 90 percent from 1500 to 1700.†. It's not that the native population extinguished completely, rather the native American was present after 1750. During this period, Indians and Africans continued to be brought in Central America as slaves by the Europeans who began colonizing and settling in this region.

Homlessness in America Essay Example | Topics and Well Written Essays - 250 words

Homlessness in America - Essay Example The third intervention for reducing homelessness is by incorporating the input of various organisations and corporate bodies dealing with the provision of services for the homeless and their welfare, more so in metropolitan areas. In fact, there are numerous charitable organisations that could be instrumental in raising funds for settling the homeless (Rhodes & Frey, 2011). The third strategy for reducing homelessness is the provision of the critical subsidy for housing trust funds and other long- and short-term homeless support funds. This subsidy will not only help long-term homeless people find houses but will also maintain the already established housing projects. The above strategies are however not as effective in reducing homelessness as preventive strategies are. However, if it is rather late to prevent a case of homelessness, it is advisable that such family or individual is quickly moved into housing. Through these strategies, the homeless would be less anxious, feel safe, and their children will have strong foundation for education, social skill building, and good health (Rhodes & Frey, 2011). Rhodes, C. K., and Frey, J. R. (2011). Preventing and Reducing Homelessness: Investments That Save both Lives and Money. Retrieved on June 12, 2012 from

Black Diaspora and the Founding of Liberia Research Paper

Black Diaspora and the Founding of Liberia - Research Paper Example According to these people, the strength of the blacks lay in their own hands and not in the hands of whites. African Americans belonged to Africa and their movement from America to Liberia was expected to be the result of their freedom and not their further enslavement. The journey to the founding of Liberia is a long one and captures the vision of the elders of African America who eliminated the differences within the African community that still comprises of a variety of languages and cultures. They wanted to see Africa as a whole, united in its dream. Hence the term ‘Pan-Africanism’ has been coined. It is the ‘political project’ to allow those in African diaspora to return by way of unification of all the Africans in a single African state4 the intellectual roots of the movement strongly lie in the racial conception of Africa by its founders, the African American and the Afro-Caribbean intellectuals. Pan-Africanism aimed to challenge the anti-black racism on two fronts since it started off from the New World among the slave descendants spreading back to Africa. Firstly, in the diaspora it condemned racial domination and secondly it also challenged the colonial domination which eventually seemed to have taking a racial form in Africa alone. The great divide in the movement is mainly due to the â€Å"stresses and strains† caused by the aforementioned goals which pull it in different directions.5 Liberia eventually grew into a colony and then a commonwealth nation. It achieved independence in 1847 with the help of the American Colonization Society. It was not until the 1980 that the descendents of freed slaves, also known as Americo-Liberians, got away with the socio-political control of the... This essay declares that the journey to the founding of Liberia is a long one and captures the vision of the elders of African America who eliminated the differences within the African community that still comprises of a variety of languages and cultures. They wanted to see Africa as a whole, united in its dream. Hence the term ‘Pan-Africanism’ has been coined. It is the ‘political project’ to allow those in African diaspora to return by way of unification of all the Africans in a single African state the intellectual roots of the movement strongly lie in the racial conception of Africa by its founders, the African American and the Afro-Caribbean intellectuals. Pan-Africanism aimed to challenge the anti-black racism on two fronts since it started off from the New World among the slave descendants spreading back to Africa. This paper discusses that colonization was in many ways a missionary task which it quite a â€Å"benevolent project†. Hence the method of carrying out the plans was very much private and was done on a small scale. There was definitely a plan of colonization behind Thomas Jefferson’s plea to end slavery and allow the blacks to visit and enjoy their own lands. There was indeed evil arising from the slavery through which the Americans were benefiting. They did not know the anger they were breeding among the natives of Africa who learnt what was being done to their brothers abroad.

Sports in Culture Essay Example | Topics and Well Written Essays - 2500 words

Sports in Culture - Essay Example From thi' corpu', The Martial Art' draw' more than two hundred beautifully reproduced and pertinent illu'tration' of it' 'ubject matter. It would be no exaggeration to call thi' book the mo't important work on hi'torical fencing and European martial art' in more than 100 year'. With it Dr. Anglo e'tabli'he' him'elf a' the unque'tioned modern expert on the 'ubject of Medieval and Renai''ance martial art' hi'tory . He doe' not merely 'hed light on long held myth' and mi'conception', he unlea'he' a white-hot 'potlight on many mi'taken belief' and 'acred cow'. Dr. Anglo make' an airtight ca'e that the 'kill' de'cribed within hi'torical European fighting text' mu't be properly 'tudied a' "martial art'", and not a' the traditional view of merely "fencing" (in the modern 'en'e of the word). For mo't all of it' hi'tory "fencing" meant not ju't 'wordplay, but the armed 'kill' of fighting with weapon' and alway' included unarmed technique' (Anglo, 11-32). At 384 page' and with more than 200 illu'tration' thi' i' an immen'e trea'ure-trove for all tho'e intere'ted in 'word'man'hip and the hi'tory of European combat. The magnitude and wealth of information contained on ma'ter' of arm' and their work' from the 13th to the 17th centurie' i', to put it 'imply, incredible. Dr. Anglo begin' hi' volume not with a "hi'tory of fencing", but with the documentation for "ma'ter' of arm'" (or ma'ter' of defence) within European civilization. Hi' primary concern i' how they created 'y'tem' of notation to convey information about combat movement, the variou' way' they went about achieving thi' communication, and what they thought they were achieving a' a re'ult. He e'tabli'he' that, fitting within the cla''ic We'tern tradition of art' and letter', many ma'ter' of arm' were purpo'ely recording their martial teaching' a' literary work' for the education of future 'tudent'. He achieve' a detailed ta'k of putting the work' of the ma'ter' of arm' into the ir hi'torical and 'ocial context while di'cu''ing the limitation' of re'earching the'e text'. He al'o pre'ent' the material with frequent dry humor and appreciation for irony (Holling', 1453-1659). The book i' hard to put down and plea'antly written to avoid either academic jargon or lightheartedne''. Mo't any chapter can be opened and read on it' own. Though at time' not an ea'y read (keep your dictionary handy) and while occa'ionally leaving the reader begging for further clarification at hi' tea'ing reference', the range of the material covered i' impre''ive. The work contain' fa'cinating 'ection' on definition' of 'word' and rapier' in hi'torical document' a' well a' other' 'uch a' "Foot Combat With 'word': Myth' and Realtie'", "Diagram', Mathematic', and Geometry in 'wordplay", "Lawyer', Humani't', and the Martial Art'", and "Arm' and armor". Annoyingly however, the footnote' are all in the back, which make' it inconvenient to look up what are in many ca'e' highly relevant comment'. Intere'tingly, what the book i' not i' a chronological 'ummary of every hi'torical fencing ma'ter from the period with a detailed de'cription their 'ignificance and their technique'. In'tead, we are given many valuable in'ight' and ob'ervation' on the work' of the

Material Selction Essay Example for Free

Material Selction Essay Park bench A park bench isn’t just for parks. It is an essential component of any public outdoor (or indoor) area. The 3 material I chosen ( wood concrete steel) These park benches provide strength and durability with a strong steel skeleton and high quality UV and weather resistant thermoplastic coating. One of the most popular bench styles, the thermoplastic coated steel park bench comes in a range of styles and colors. The thermoplastic coating protects the steel for years to come, and is maintenance and corrosive free. Made for the widest range of applications, these benches can be portable as well and permanent installs. Commercial park benches made with wood are always a top seller. Made usually of cedar, or pine, wood park benches offer strength and durability, reinforced with a welded metal frame construction for a long life. Wood is the popular choice also for its classic styling. When people think park bench, they will more than likely visualize a wood slat park bench with back and arms in an unfinished cedar nestled in a shady spot under an oak tree. This is obviously a great solution for a park, or outside of a mall but I would not recommend it for any city transit area. Other materials, like powder coated steel are better performers for high traffic. Concrete Park Benches are an inexpensive solution to a high traffic area. Dense and strong, anything concrete will last a long time and is ideal for parks, schools, bus stops, corporate break areas and rest stops, and other various street scapes or public areas. It is also resistant to vandalism and thievery due to its inherent density and bulk. It would be strenuous to attempt to move or damage one of these, making a concrete park bench the perfect solution for a permanent install. Hip joint The human hip is a ball and socket joint. This means that the top of the leg bone, the femur, is rounded and fits into the socket of the hip. This joint may need to be replaced if it has worn away, broken, or become chronically painful in some way. The process involves replacing the hip joint with 3 artificial parts, cup, ball, stem: Cup The cup is the most vital part of the hip joint process as the other 2 parts is dependable on the cup being good thus the material must not only be tough and strong but resistant to corrosion, degradation, and wear-.I chose the material ultra-high density polyethylene for the cup component in because of its outstanding toughness cut and wear resistance and its excellent chemical resistance. Fermoral ball – I chose the ceremaric material Zirconia for the head (ball) component in because of its Strength and Longevity, Zirconia is virtually indestructible ans should last a life ti. itcan be polished to give a very smooth surface and have a much lower wear rate than metal on polyethylene. Also using ceramics over metals for hip replacement parts are to do with the inherent biocompatibility of ceramic materials. Being highly oxidised, they are very inert and so the risk of any reactions with the host is negligible. However As with everything in life, all these benefits come with a price. Zirconia is very tough, which is good until you consider the abrasive effect of the material against the other compnenets. Fermoral stem – I chose the alloy material titanium for the stem component because not only does it have the combined properties of being light and strong it also allow for movement of the artificial hip joint with a minimal amount of friction. In addition, titanium are long lasting, strong and resistant to corrosion, degradation, and wear. Therefore, they will retain their strength and shape for a long time. Resistance to wear is particularly significant in maintaining proper joint function and preventing the further destruction of bone caused by particulate debris generated as the implant parts move against each other. However titanium is quite expensive.

Design And Atmosphere In Customer Expectations About Restaurants

Design And Atmosphere In Customer Expectations About Restaurants What defines a good restaurant? A good location, wide variety of food offered and prices certainly are crucial factors but the best food in town wont help a restaurant out if the ambience is just not right and customers dont feel comfortable. Some like it entertaining and lively, others prefer quieter atmospheres. Perfect Design cant promise a charming atmosphere but can sometimes even seem boring. In this study different categories of restaurants will be identified, combined with an empirical research using three restaurants of different categories. Every important aspects of atmosphere creation will be explained and recommendations will be given. 1 Introduction and statement of relevance Aims of the BBA Thesis The aim of this Thesis is to identify the special aspects of customer satisfaction and analyze the importance of design and atmosphere in a hospitality establishment, specifically in a restaurant environment. It will examine whether or not design is an important factor shaping customer expectations about a restaurant. Different techniques of interior design and atmosphere creation will be identified such as usage of colors, lighting, use of smells and music. Further the thesis will explore successful design concepts in the Hospitality industry. The human senses that can be stimulated by design will be discussed and the therefore created emotions and their possible benefits to the hospitality industry identified. It will show how ambience affects consumer behavior and whether it can serve as a critical factor in determining the success or failure of a business. The thesis will also include examples of such successful design concepts. Analytical Procedure Publications will be studied and used to give an understanding of the term design, in relation to ambience creation. Different techniques and terms of design will be explained with the help of several publications provided in the list of resources. After giving the overall understanding of the given topic, the actual research analysis begins. Using the website www.onlineumfragen.com, an online questionnaire was designed, featuring pictures of three restaurants of different design categories. First there are questions about the overall design and atmosphere aspects of each individual restaurant (named Restaurant A, B and C in the questionnaires). Later the respondents will be asked to choose one of the three to plan a special event (e.g. their birthday) at. Choosing to conduct the survey online gave the opportunity to define a population using networks such as Facebook (www.facebook.com). A group was created on April 22nd 2010 and 1427 people were invited to join the group and kindly asked to complete the survey. After a week, the group was closed on April 29th. By then 201 people took part in the survey. After defining the relevance of design as a factor in customer expectations about a restaurant and how it therefore affects satisfaction by the example of three restaurants, the paper will give recommendations to enhance customer satisfaction and then conclude on the findings that were determined by the study. Restaurant Design In past times Interior Architecture or Interior Fitting described the very same process but the term Design became much more appropriate in todays world. Besides planning and handcraft Design involves intention and craftiness. Restaurant Design requires experience and precise know-how. Looking at the industry one realizes that there is a lot of competition in an immense marketplace. Chances of surviving challenges like an economic crises or even just a change to a new trend seem very low nowadays. According to Kotler (1983) the field of Marketing Research identified the importance of design and atmosphere in restaurants. The meaning of the total product gained importance, meaning the Restaurant and everything that comes with it. The tangible product, meaning the food and beverage aspect of the Restaurant play a minimal role in the buying decision of the customer. Kotler even claims that in some cases the atmosphere alone influences the buying decision the most. Design creates a new world of experiences In any given situation, whether in an upscale restaurant, in a dining car of a train, a simple tavern on the countryside, the guest should always be the center of attention. In any successful business t is essential to care about the customer and try to fulfill his or her needs by all means. Especially in todays world, consumers are looking for change and want to get away from it all. This also means that it is not sufficient anymore to count on having a renowned chef and excellent food in your restaurant anymore. It is more and more necessary to distinguish your restaurant through first-class service and create that special atmosphere in which guests will feel comfortable and the more will be animated to consume. It takes much more than simply changing the color of the walls, putting up new curtains, changing the lights, buying new tableware or furniture when planning and designing a restaurant. The architecture and the design of the actual space create the stage for the play, in which the idea and concept of the owner or designer have to be visually translated to the guests. The challenge here is to prepare guests for a culinary experience. This can be achieved through the right use of colors, materials and lightning to stimulate all five senses and thus prepare for consumption and pleasure. Significance of design and atmosphere in Restaurants Eating out has become as much a lifestyle choice and form of entertainment as a source of nourishment. (Ryder, 2007) The 7th P of Marketing and the 5 Senses of Man The 4Ps of Marketing (Product, Price, Place and Promotion) have for a long-time counted as the Marketing classics. When looking at the Marketing Mix of a service we shall add three more Ps. These are: People, Process, and Physical evidence. People in this case simply means Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for (Service Marketing Mix: The 7Ps). Process refers to the systems used to assist the organization in delivering the services. More important in this study though is the last of the Ps: Physical evidence. Physical Evidence is the element of the service mix, which allows the consumer again to make judgments on the organization. If you walk into a restaurant your expectations are of a clean, friendly environment. On an aircraft if you travel first class you expect enough room to be able to lie down! à ¢Ã¢â€š ¬Ã‚ ¨Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service. (Service Marketing Mix: The 7Ps) Now besides this crucial 7 Ps, there are also the 5 S that are of importance here. In other words, it the 5 senses of man play a fundamental role in the buyers decision-making process. Man gathers all information through his environment. We experience our surroundings through our senses of sight, hearing, taste, smell and touch. Since Man is exposed to a stimulus satiation by todays industry, the sense of sight evolved as main criteria for perception of the surrounding environment. The sense of sight The sense of sight is the most dominant of senses in todays times. 70 to 80% of our perception is influenced by the sense of sight (Sehsinn). The human sense of sight can and should be stimulated in many ways by gastronomy. The interior furnishing, the color schemes, the lightning techniques, various design contrasts, the cleanliness of the establishment and even the appearance of the staff are significant aspects that can determine the success or failure of a business. All these factors also help to create a lasting image of the establishment in the customers mind, and can therefore result in to a customer that will return and recommend the restaurant to friends. If these aspects fail to stimulate the sense positively, the customer is sure not to return. The sense of hearing The sense of hearing allows Man to experience sound, noise and words and is fully developed already 4 to 5 month prior to birth (Senses, 2007). In Gastronomy there are multiple ways to stimulate this sense, on one hand there is the background music that is often used to create a certain ambience. Conversations among guests or staff or even between guest and staff and also noise that comes out of the kitchen can function as a stimulus. The soundscape should be lively, but not too loud and definitely not too silent. The acoustics can be well directed by means of carpets, sound absorbing materials, tablecloths and other dà ©cor. Depending on what kind of atmosphere one would want to create, the choice of music is another crucial factor. A line must be drawn between establishments like the newest In-restaurant in New York City and that charming Brasserie in Paris Saint Germain. One could say there lie worlds between the two and this must also be implemented when choosing the music. In G eneral one can say that the younger Generation is used to louder sound than the older, but in most hip restaurants in New York, the music is so loud there is barely any talking. Now imagine that soundscape in the charming Brasserie in Paris. So when making the choice about music volume one should consider the mean between the target groups and also not forget to adapt to the type of image and ambience one would want to transmit to the clients. The sense of taste The sense of taste is the least developed of all senses. Due to the fact that Man can only distinguish between 5 tastes it is almost unbelievable how a sense like that can determine our quality of life and joy for life to that extend. The older we get, the less we taste. A newborn child has about 10.000 taste buds, whereas adults only have 5.000 on average. (Senses, 2007) Man can only taste four qualities. These are: sweet, sour, bitter and salty. Other tastes are tasted through smelling, either through the nose or through the mouth and throat. The sense of taste is undoubtly the one of the most important factor for customer retention, but not anymore the most important in gastronomy. The menu and the quality of the food are factors that can determine the success of a business. If the food is good, the guests are more likely to turn a blind eye on shortcomings in the design and atmosphere. The optimum and everyones promise to glory and success is a good combination of the both, since customers are willing to consume more and with more pleasure if the right ambience is created around them. (Ryder, 2007) The sense of smell A designer who creates objects and spaces engages our sensations of touch, sight, and sometimes hearing. But what of our noses? Despite olfactions unmatched ability to evince memories and emotions-two essential objectives of design-smell is a relatively untapped medium in design practice. (Black, 2010) In gastronomy there are ways to market services through smell. The appetizingly smell of fresh prepared food, freshly brewed coffee, baked bred or even the smell of flowers can stimulate the sense of smell and therefore put the guests in a consumption mood. Strong body odor of staff or disturbing smells of the kitchen should be avoided as guests will feel disturbed and their appetite will probably be gone with the smell. Eva Wisten (2010) even goes so far as to claim that scent itself can be decribed as a form of design. All of the categories and critical tools we normally apply to design can also be applied to scent, from the recognition of a balance between means and goals, to the different degrees of engagement with the rest of the world. (WISTEN, 2010) Wisten further explains in her article that scent is already being used widely as a design element. Manufacturers seem to be reaching a tipping point of awareness that scent is important in creating a total brand experience. For example, casinos, hotels, private clubs, new automobiles are often designed with signature scents. (WISTEN, 2010) Scent can play a more emotional, expressive, and even functional role in our daily lives. Since Mans associations with scent are incredibly strong and cognitively bonded with memory and prior experiences, scents might open up new ways to learn and remember. Becoming more alive to scents will also add texture, depth, and richness to our everyday experiences, if we can find ways to incorporate them that move beyond air fresheners and analogs of natural scents. (WISTEN, 2010) Also, a scent can be used to tag objects and places and accordingly build associations and habits. According to Wisten (2010) it would therefore enable customer retention on a brand new level. (Black, 2010) The sense of touch Unfortunately the importance of the sense of touch is often underestimated in tourism. When exploring their surrounding, people like to look, taste, hear and smell but they also explore by touching the materials and even enjoy touching pleasant materials. A soft blanket in a Hotel room or comfortable chairs in a restaurant are factors that also determine a nice atmosphere. As mentioned above, the choice of materials is also important not only to the eye but even more so to the sense of touch. (ÃÆ'-ller, 2009) The science of colors Color. A characteristic of light or of surfaces or object that is perceptible to human vision and that is described by various color names, such as red or blue. (Pile, 1997) Colors stimulate all our senses; they are linked to our subconscious knowledge and memories and therefore create certain associations (Stadler, 2010). People try to flee the routine, to relax from the daily stress and to regenerate, but to be able to do so the atmosphere as to be right. Using colors, designers can stimulate the senses and therefore create moods or create different and completely new atmosphere (Stadler, 2010) It doesnt necessarily mean that everything has to be as colorful as it gets, but putting the right contrasts or accents and harmonizing design elements already does the trick. In other words extreme unity of colors leads to under-stimulation whereas extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium. (Morton, 2008) Understanding the science of colors is important to be able to create moods and emotions and direct guests to consume with pleasure. The world is too colorful to leave a wall blank and white, on the other hand loud colors arent the optimum either and can lead to unwelcomed side effects (Stadler, 2010). The use of colors belongs to one of the most fundamental possibilities to influence our surrounding and our wellbeing. Classification of colors There are three so called elementary or primary colors: Red, Blue and Yellow (Figure 1). In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues. There are secondary colors that are created through mixing two of the primary colors with each other: Green, Violet, Orange (Figure 2). Blue and Yellow make Green, Blue and Red make Violet and Red and Yellow result in Orange. There are also tertiary colors that are formed by mixing a primary and a secondary color. Thats why the hue is a two-word name, such as blue-green, red-violet, and yellow-orange as seen in Figure 3. (Morton, 2008) Figure 1 Primary Colors: Blue, Red and Yellow Figure 2 Secondary Colors: Green, Orange and Violett Figure 3: Tertiary Colors: Yellow-Orange, Red-Orange, Red-Purple, Blue-Purple, Blue-Green and Yellow-Green. Effect of colors Before discussing the impact of specific color hues, there are some more general observations that need to be noted. It is widely accepted to order colors into general families of warm, cool and neutral colors. (Pile, 1997) Warm colors: The word warm has another meaning here, in the same sense as we speak of a warm greeting, a warm friendship or a warm atmosphere. The hues on the warm side of the color circle are: red, orange and yellow, including all their shades, tints. These warm colors are generally understood to create a cozy, comfortable, homelike and pleasant atmosphere (Pile, 1997). Experiments also have shown that interiors with primarily warm color shemes will appear comfortable to occupants even with the actual air temperature lower than required to achieve comparable comfort in identical spaces using cooler colors. Cool colors: Every shade and tint of the green-blue-violet side of the color circle fall under this term. They are related with calm, relaxing and more contemplative experiences. Cool colors tend to lower the sense of actual air temperature and therefore are often preferred in spaces where excessive heat (climatic or artificial) can be anticipated. At an extreme, cool colors may have a negative and depressive psychological impact (Pile, 1997). Neutral colors: White, Black and Gray fall between warm and cool, having less intense psychological impact and therefore in its extreme form may have a bland or boring effect. In its positive uses, neutral colors may propose businesslike, practical and utilitarian atmospheres with a minimum of emotional content (Pile, 1997). According to Molton (2008) colors have the power of conveying a mood or message. It can make or break how people perceive a business or a product. As evidence, consider the $23 million in sales made by Heinzs green ketchup. In the following abstract the effects of individual colors will be identified. Blue: Molton (2008) claims that blue color can work as appetite suppressant. Blue colored food is not a common occurrence in nature. There are no such things as blue salad, blue meat and besides blueberries, the color blue just doesnt exist a significant quantity of natural food color. Looking at Figure 4 one will admit that this dish with blue colored rice looks everything but tasty. Figure 4 Blue Rice, Cherry Tomatoes and Pork (http://i67.photobucket.com/albums/h289/cyberpete/Cooking/PICT0254.jpg) Spaces appear bigger in size and seem chilly and clean. In Interior Design one should use the color blue only in spaces to relax, for example in the Wellness area of a Hotel, where red would have the opposite effect. Red: Red is claimed to be a dynamic and aggressive color. It stimulates psychologically and physically, enhances labor and movement and even encourages dancing. Not only venues with a dance floor make successful use of this color but also restaurants use red in dining environments, since the right shade of red can work as an appetizer (Mahnke, 1996). It activates metabolism and blood circulation of the body as it signifies pure energy. However it can also appear overwhelming and result in irritated guests (Morton, Color Matters, 2008). Yellow: Yellow brings the sunshine in. The color has the effect of lightning up bad mood and puts a room into a sunny and positive atmosphere. Spaces even appear bigger and more vital. It enhances concentration and stimulates the mind towards a positive attitude even in combination with darker colors. It is commonly used in Cafà ©s and Bars since yellow inspires conversation and communication. In gastronomy it can be used to keep guests longer and therefore make them willing to consume more (Mahnke, 1996). Green: Green has a calming effect on people; it gives a feeling of balance tranquility, and security. The color is often used in conference rooms in Hotels (Pile, 1997) as it stands for creativity and willingness to learn new things. A green room appears vital and has a regenerating effect on the human organism. The color seems friendly and relaxing. Green is neither a cold nor a warm color, often it is understood as a neutral pole between the two. Orange: Orange can create a cheerful warm and comfortable atmosphere. It is known as the friendly and social color in Interior Design (Pile, 1997) that also has the ability to enhance appetite (Mahnke, 1996). Brown: Brown as used in interior decorating has the effect of giving a rustical and comfortable atmosphere. White, Black and Grey: White, Black and Grey belong to the so-called non-colors. They are perfect combined with other colors. However if too much black, white or grey is used in interior decoration it can give a feeling of heaviness and darkness. These colors make better use as neutralizers or contrasts to other colors (Pile, 1997). Color in Restaurants According to John Pile (1997), Restaurants call for a particularly sensitive use of color. An inappropriate color scheme might be the cause for a restaurant to fail even if it might have been successful otherwise. As mentioned in the previous abstract, appetite is very strongly affected by light and color. The sight of a blue cake wouldnt make your mouth water as much as it did when it was chocolate-brown. The experience of eating can be made more pleasant or less so, through the choice of color in surroundings. Experience suggests that certain colors are best avoided entirely; these include black, darker or cold grays, strong tones of violet and yellow-greens. (Pile, 1997). Pile further states that the color red is believed to be stimulating to the appetite and other warm tones tend to generate a comfortable atmosphere but should be used with moderation along with stronger accent colors. To conceal spots and soiling in a restaurant establishment, it is usual to choose certain colors, materials and patterns, however the color of such areas as tabletops, linens, dishes glassware and menus, that take in most of the diners field of vision of the restaurant, should be considered along with the colors of the rest of the interior space (Pile, 1997). In his book Color in Interior Design, John Pile claims that even the style of food should have an effect in color choice. He states that in fast-food outlets, cafeterias and other restaurants where a rapid pace of service is anticipated, the choice of bright colors and strong contrasts have the best effect. Restaurants with more traditional style, perhaps serving better cuisine at a more leisurely pace and probably even at higher prices, are better served by softer, warmer tones seen under a lower level of lighting. The use of natural wood tones, metallic elements, and mirrors are traditional elements in bar areas. Dining rooms of traditional clubs are commonly developed in tones of brown and tan suggesting a masculine atmosphere while lighter tones of cream, beige and yellow relate to a more varied clientele. (Pile, 1997). There are certain types of restaurants, such as Seafood restaurants, that have developed a tradition in style and setting, using natural wood for tabletops and floors along with areas of off white, tan or brown in other elements. The color Blue is a favored accent color, as it supposedly is associated with the sea, but it should definitely not be used in excess as to avoid a cold and unappetizing effect. Various national cuisine style restaurants can also be emphasized through use of color, such as white and red in Austrian or red green and white in Italian restaurants, but such associations are not essential and always threaten to turn to clichà © when they are overdone. Customer Satisfaction Questionnaires Importance of customer satisfaction Customer satisfaction depends on a product perceived performance in delivering value relative to a buyers expectations (Philip Kotler, 2006). The buyer will be satisfied, according to whether or not the products performance meets the expectations. Expectations are based on experiences, opinions of friends and market information and promises. New Baroque Introduction of New Baroque Venues of this category feature exuberant lightning, decadence and pattern. Many restaurants take their cues from this approach, yet are rather more contemporary with just the odd extravagant flourish. (Ryder, 2007) The restaurant chosen to represent this category in this study is the Cospaia in Brussels, Belgium. Figure 5 Restaurant COSPAIA, Brussels, Belgium Design Concept of Cospaia The concept is unique and mysterious. For Cospaia Jan Tindemans united a passionate designer and an exclusive location. The myth starts immediately with the location of Cospaia on the Boulevard de la Toison dOr. Many habitants and visitors of Brussels will surely remember some of the famous eateries that used to occupy this location. The entire neighborhood breathes luxury and coziness. Exclusive boutiques and first class hotels in the immediate vicinity, the Brussels Financial heart, the Embassies and the European quarter all within walking distance. It is a dream location for a new style restaurant with international ambition. Cospaia will easily fit in that exclusive list of addresses next to Cafà © Costes in Paris, Bank in London, Vau in Berlin and Arts in Barcelona. Marcel Wolterinck, an internationally recognized designer has created the interior design. (http://www.cospaia.be) 5.3. Presentation of Results from Questionnaires Global Views Introduction of Global Views Various aspects of other cultures and countries inspire the designs of restaurants of in category. Asia is continuing to lead the way as major influence in restaurant design in cities of the western world, whether or not it reflects the cuisine on offer. (Ryder, 2007) Representing the chapter Global Views in this study will the Megu Midtown in New York City, USA. Figure 6 Restaurant MEGU, New York City, USA Design Concept of Megu Designed and created by Yasumichi Morita and his Japenese based team Glamorous. For the first, Megu owner Mr Koji Imai asked Morita to introduce real Japanese beauty to New Yorkers. (Ryder, 2007) The design team Glamourous chose to blend traditional and modern Japanese times. Authentic and avant-garde Japanese ingredients are combined to suit every palate. The overall dà ©cor is filled with customary Japanese interior accents, complimented with a contemporary ambiance. The rich fabrics, the highest-grade wood materials, and the artistic integrity were upheld in the construction of MEGU Midtown. To express the rich design of Megu, they made the design rise vertically. Almost everything about the design in the main dining room points from the ceiling to the floor. The lamp pillars, the family crests that cascade from top to bottom, and the 27-foot long hand drawn mural of tigers. When the guests arrive, they walk up the stairs to the mezzanine and then descend to the main dining room when their reservation is ready. In the waiting bar there is illuminated photographic art conveying the heart of Japan, on 7-foot Kimono fabric pedestals. The visual delights at MEGU Midtown in terms of design are, the lamp pillars, the family crest emblems, the open sushi and Teppan-yaki kitchens, and the 500 pound Crystal Chandelier. Using the high ceilings and the wall-to-wall windows they have created another distinct and wonderful space. (www.megurestaurants.com/phi losophy) 6.3. Presentation of Results from Questionnaires Modern Classic Introduction Modern Classic Simple dining spaces that often feature classic designs from the twentieth century belong to this category. The interiors dont rely on any design tricks, themes or grand gestures. Instead the designers rely on the beauty of natural materials such as marble and stone for adornment. (Ryder, 2007) the example of this category presented in this study is The Modern in New York City, USA. Figure 7 Restaurant THE MODERN, New York City, USA Design concept of The Modern Inspired by the Bauhaus movement, The Modern was created by architects Bentel Bentel. The design plays a major role in every aspect of the dining experience at the Modern. Open, elegant and filled with light, the Dining Room offers views of the Abby Aldrich Rockefeller Sculpture Garden. Both the Dining Room and Bar Room are adorned with furniture and tableware from modernist greats, with a focus on Danish design. (http://www.themodernnyc.com) 6.3. Presentation of Results from Questionnaires Research Design Research Design The type of research design is very important for the whole study and is a major factor for the significance of the results. In the case of this study a quantitative research design was chosen. Ryder (2007) defines restaurant design styles thematic categories: Global Views, New Baroque, Modern Classic and High Concept. In this study three categories were chosen as examples: Global Views, New Baroque and Modern Classic. Then one restaurant out of each of these categories was elected to represent the category. While preparing the questionnaires some recommendations were kept in mind. The length of the survey played an important role. The survey was designed online in English language only. It was kept in mind to keep the survey answer possibilities brief and simple. Three different pictures of different restaurant were implemented in the survey. This was done using the website http://www.onlineumfragen.com. Questions about the overall design and atmosphere relating to each picture of the three restaurants were created (Bitner, Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses, 1990) (Kisang, 2005) and (Wakefield Blodgett, 1999). After completing the general questions about each individual restaurant, the participants were asked to choose one establishment to plan a special event at (eg. their birthday party). The population was defined using the social network website http://www.facebook.com. A group was created and 1427 people invited to join. After one week of data collection (April 22nd April 29th 2010) the survey went offline and the analysis began. By then there were 201 samples in the study. Besides the Personal Data Information and the question where respondents are asked to choose one of the three restaurants for a special event, there are solely rating scales in the survey. All respondents completed the questionnaires through the website only. After some adjustments and the preparation of the data collected, the Data then was exported into the Program SPSS, ready for further analysis. The complete questionnaire can be found in the Appendices. Data analysis Demographics After one week of data collection a proud sample of 201 respondents was achieved. This abstract will give an introduction to the population of the study. 126 of the respondents in the survey are female, that leaves 75 male respondents (Figure 1:Gender). Figure 2: Age shows that 14 respondents were younger than 20 years old. The majority of respondents (98 respondents) are between 21 and 24 years old. 69 respondents are 25-29 years of age and 20 respondents are older than 30 years. Figure 8: Gender Figure 9: Age There are 121 respondents still at University and 70 respondents who already have graduated from University. 9 participants have a High school Diploma and 1 completed an Apprenticeship (Figure 6:Education). 115 Students took part in the survey. The remaining respondents are White-collar workers (2

Zuzanna Zommer Case Study

Zuzanna Zommer Case Study The following essay examines a case study on a young child that was sexually abused and murdered by a known sex offender, and the serious case review that was written on the case. This essay will also discuss the basic legal policies and the frame work of the Children Act 1989, 2004 and Every Child Matters: National Service Framework. It will demonstrate the understanding of the different types of abuse, an understanding of the child protection system and how it applies to the common assessment frame work. Also the importance of working in a child centred manner will be understood. This essay will criticise the different approaches of multi-professional tactics on child protection. It will take a look at the Lord Laming and Munro reports that were put in place between the death of Victoria Climbie and baby P and safeguarding reforms planned to prevent future deaths. Zuzanna Zommer was a 14 year old girl who came to live the United Kingdom with her parents and young bother from Poland. Not long after the move, Zuzanna was sexually abused and murdered by a known sex offender named Michael Clark who lived two doors down from the Zommers. Unknown to the family and his past history, Clark befriended the Zommer family and would go to family barbeques (Brooke 2008). See appendix 1. Statistics show that nearly a quarter of young adults are sexual abused during childhood, in 2010 and 2011 17.727 children under the age of sixteen were sexually abused in England and Wales (NSPCC 2012). Several agencies failed in the case of Zuzanna Zommer (BBC News England 2012) due to failed communication between agencies. Michael Clark moved to Leeds after being released from Hull prison prior to meeting the Zommer. Humberside police failed to provide the public protection agencies in Leeds with enough warning that Clark would be moving to the area (BBC News England 2012). See appendix 2 A serious case review was released in March 2012 on Zuzanna Zommer which states that Clarks childhood was unhappy. His parents divorced when he was three years old and was brought up by his mother and stepfather, of which he witnessed domestic violence with his mother regularly using physical abuse. Clark was bullied at school and then expelled from junior school before going to a school for the deaf (Cocker 2012). See appendix 3 Over the past thirty years, theories of child maltreatment have shifted from single- cause models (e.g. the transgenerational transmission of child maltreatment, which saw children who grew up with abuse becoming abusive adults) to more integrated and multi-faceted perspectives, emphasising instead a number of interacting factors (Azar et al, 1998; Thomas et al, 2003). Research repeatedly suggests that a history of childhood abuse is associated with low educational attainment and poor physical and mental health in adulthood (Gilbert et al, 2009b; Safeguarding and protecting children are supported by a complicated system of legislation, guidance, regulation, and procedures (Stafford,Vincent,Parton 2010). Within the UK, the Department of Health defines child maltreatment in terms of inflicting harm and/or by failing to act to prevent harm to children (Department of Health, 2006 p26). Significant is not defined in the Act, although it does say that the court should compare the health and development of the child with that which could be reasonably expected of a similar child. So the courts have to decide for themselves what constitutes significant harm by looking at the facts of each individual case (NSPCC factsheet 2012 p2) Within the overall category of child maltreatment, four categories of abuse are traditionally recognised (WHO, 2006) World Health Organisation (2006) Preventing child maltreatment: a guide to taking action and generating evidence. World Health Organization and International Society for Prevention of Child Abuse and Neglect. The abuse towards Zuzanna Zommer took 11 months to result in her death during which the sexual abuse of the child went undetected. http://whqlibdoc.who.int/publications/2006/9241594365_eng.pdf [Accessed 25 Feb 2010] Sidebotham et al (2006) observed that a wide range of factors are associated with child maltreatment, with the strongest risks coming from socio-economic deprivation and parental background, including poor mental health. Community-level variables consistently linked to child maltreatment include lack of social support (including the availability of childcare), neighbourhood poverty and the accessibility of alcohol (Coulton et al, 1995; 1999; 2007; Korbin et al, 1998; Molnar et al, 2003). Social factors, such as beliefs about using physical punishment to discipline children and the portrayal of violence and sex in the media may additionally contribute to abusive behaviour towards children (Belsky, 1993; Straus and Mathur, 1996). Belsky, J. (1993) Etiology of child maltreatment: A developmental-ecological analysis. Psychological Bulletin 114: 413-434. Following the death of Victoria Climbie, who was known to the social services and many other agencies within the social sector? Victorias parents stated they had noted that the social worker blames the doctors, front line staff blames the management, mangers blame the council, and the councils blame the government for lack of funding. Response to the fallings were I am poorly managed, not my job, (Laming,2003, evidence 19 February 2002,p97). Lord Laming was invited to carry out an enquiry looking at the situations leading up to Victorias death. His report had a 108 recommendation to safe guard children in the future, this inquiry became known as the Laming Report (Laming 2003). Deryk Mead of Action for Children stated, I do believe that inquiry reports have made a positive difference to the child protection system, and I have every confidence that Lord Lamings report will do so too (Katwala and Ciglerova 2003 p5). However there was some criticism to his report Caroline Abrahams and Debora Lightfoot from the Action for Children stated the report was looking more at the case of Victoria Climbie and not at children in general in regards to child protection (Abraham and Lightfoot 2003). .According to Harry Ferguson, a professor of social work at the University of the West of England, Lamings report focuses too heavily on the implementation of new structures and fails to understand the keen intuition that child protection work demands. (Ferguson 2003 p5) All areas of the UK have policies to safeguard children and young people, to be able to protect them and advertise their general well-being. In 2006 Working Together was re- published on which ideas have been further developed which was again called Working Together to safeguarding Children: A Guide to inter- agency Working to Safeguarding and Promote The Welfare of Children (HM Government 2006). In 2004 England and Wales were the first to deliver the policy frame work Every Child Matters and recognised the five outcome for children and young people. This was a response to the Laming Report (2003) and to safeguarding children (Department of health 2002). From this the Common assessment framework (CAF) was implemented and used when assessing children and familys Suffolk County Council (2012) Every Child Matters was planned to be put in place in 2008, however before it was due to be released the tragic death of baby P happened and the medias response was very critical to all the services involved in his case (Stafford,Vincent,Parton 2010). The system had failed again baby p there had been over sixty visits with the family different health and social care professional he died after 48h of being in hospital (Stafford,Vincent,Parton 2010). Criticism has been made regarding Every Child Matters and the Children Act 2004 on what should have been a positive social policy programme, is that it only relates to England. Hilton and Mills (2006) Stated that Every Child matters invades the rights of childrens privacy under article 8 of the European Convention Rights. The loss of space the officer of the Information Commissioner found that children themselves were worried about the invasion of their own privacy (Hilton and Mills 2006). While they create a way of seeing and suggest a way of acting, they also tend to create ways of not seeing, and eliminate the possibility of actions associated with alternative views of the world.(Morgan, 1986, p 202) Other criticism has been made regarding Every Child Matters and the Children Act 2004 on what should have been a positive social policy programme, is that it only relates to England (Hoyle 2012) All areas of the United Kingdom are committed to promoting all areas of the national frame work for young people and children. (Stafford,Vincent,Parton 2010). There is no separate legislation for child protection but legislation covers childs welfare, including support for children in need and children in need of protection (Lindon 2008). While all parts of the United Kingdom have had some restructuring in recent years to the child protection policy, not much change has been done to the legislation. The children Acts which was put in place the 1980s and 1990s these acts are an intervention in family life to help protect children from abuse and neglect ,and the definition of significant harm and children in need theses have not been amended (Owen,2009) The 1989 Children Act still remains, but the Children act 2004has made some amendments. The Children Act 2004 is primarily about new statutory leadership roles, joint planning and commissioning of childrens services, and how organisation ensure their functions are discharged in a way which safeguards children and promotes the welfare (Owen 2009 p.17). Section eleven enforced agencies that are working with children and young people to safeguard and promote their welfare, another change was that the Child Protection Committees were replaced by Local Safeguarding Boards ((Stafford,Vincent,Parton 2010). In 2010 the Government- commissioned Professor Eileen Munro to evaluate the safe guarding practice one of the recommendation was to ask that the ministers establish a national chief social worker whom will advise minister and that the council should be obliged to ensure sufficient provision such as sure start and other support schemes.(Butler 2010) The report found that safeguarding had indeed become overly dependent on procedures and paperwork, with frontline professionals spending over 60% of their time in front of computer screens(Butler 2010 p4) Munro said: A one-size-fits-all approach is not the right way for child protection services to operate. Top-down government targets and too many forms and procedures are preventing professionals from being able to give children the help they need and assess whether that help has made a difference.( Munro review 2010) Some key weakness were found in with the Munro Review this was from social workers, stating that the review states what is being done but dose not offer the path to a better child protection system in the future? (Parliament 2012). In Conclusion this essay has examined an horrific news report on the sexual abuse and the death of Zuzanna Zommer and the back ground of her perpetrator it has looked at how the system failed to protect her from such an ordeal. It has also

stereotypes :: essays research papers

Listing Agreement (now called a service provisions agreement) 1.  Ã‚  Ã‚  Ã‚  Ã‚  A type of employment agreement between a principal and a agent 2.  Ã‚  Ã‚  Ã‚  Ã‚  It authorizes the broker to try to find (procuring cause) a ready, willing and able buyer on terms acceptable to the seller. Parties 1.  Ã‚  Ã‚  Ã‚  Ã‚  Seller is the principal 2.  Ã‚  Ã‚  Ã‚  Ã‚  The broker is the agent 3.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople are the sub-agents of the seller 4.  Ã‚  Ã‚  Ã‚  Ã‚  Cooperating broker is the agent of the listing broker and the sub-agent of the seller 5.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople in the cooperating brokers office are agents of their broker Requirements 1.  Ã‚  Ã‚  Ã‚  Ã‚  Names of all parties 2.  Ã‚  Ã‚  Ã‚  Ã‚  Accurate description; does not have to be the legal description. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Terms and conditions (i.e. FHA or VA sales) 4.  Ã‚  Ã‚  Ã‚  Ã‚  Commission 5.  Ã‚  Ã‚  Ã‚  Ã‚  Asking price 6.  Ã‚  Ã‚  Ã‚  Ã‚  Items included or excluded (i.e. Stove refrig) 7.  Ã‚  Ã‚  Ã‚  Ã‚  Signature Responsibilities to the principal C - Confidentiality L - Loyalty O - Obedience T - Trust D - Do care/ do diligence A - Accounting/ accountability D -Disclosure Responsibilities to principal 1.  Ã‚  Ã‚  Ã‚  Ã‚  Licensees must Represent the general public fairly 2.  Ã‚  Ã‚  Ã‚  Ã‚  Without deceit or fraud 3.  Ã‚  Ã‚  Ã‚  Ã‚  Duty is over and above a fiduciary duty to the principal 4.  Ã‚  Ã‚  Ã‚  Ã‚  Broker should never accept a fiduciary duty that conflicts with his/her duty to the general public 5.  Ã‚  Ã‚  Ã‚  Ã‚  Reason for the rule is to be certain the public is protected A.  Ã‚  Ã‚  Ã‚  Ã‚  Patent defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A defect plainly visible or as would be disclosed by the exercise of ordinary care 0.  Ã‚  Ã‚  Ã‚  Ã‚  You do not have a duty to disclose a visible defects B.  Ã‚  Ã‚  Ã‚  Ã‚  Latent Defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A licensees must reveal all known hidden defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  Is hidden or concealed one that could not be discovered by reasonable inspection Puffing 2.  Ã‚  Ã‚  Ã‚  Ã‚  An opinion not made as a representation of fact but in tended to enhance the value of property Selling Disclosure Statement 2.  Ã‚  Ã‚  Ã‚  Ã‚  Took effect Jan. 1994 2.  Ã‚  Ã‚  Ã‚  Ã‚  Requires seller of one to four family residential properties to disclose defects in the structure in writing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Filled out by the seller at the time of taking a listing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should not participate or help to fill this form out 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should encourage the seller to be truthful 2.  Ã‚  Ã‚  Ã‚  Ã‚  licensee is required to provide a copy to prospect before presenting the offer 2.  Ã‚  Ã‚  Ã‚  Ã‚  if the buyer does not get a copy they have the right to resend the deal until the deed is conveyed Types of Listing Agreements Exclusive right to sell listing Property listed with only one broker however, seller promises to pay commissions no mater who finds the buyer during the listing period. Exclusive Agency Property listed with only on broker however, seller reserves the right to find own buyer and not pay a commission Open listing (Pocket Listing) Property may be listed with more the one broker however, the owner reserves the right to find their own buyer and not pay a commission. stereotypes :: essays research papers Listing Agreement (now called a service provisions agreement) 1.  Ã‚  Ã‚  Ã‚  Ã‚  A type of employment agreement between a principal and a agent 2.  Ã‚  Ã‚  Ã‚  Ã‚  It authorizes the broker to try to find (procuring cause) a ready, willing and able buyer on terms acceptable to the seller. Parties 1.  Ã‚  Ã‚  Ã‚  Ã‚  Seller is the principal 2.  Ã‚  Ã‚  Ã‚  Ã‚  The broker is the agent 3.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople are the sub-agents of the seller 4.  Ã‚  Ã‚  Ã‚  Ã‚  Cooperating broker is the agent of the listing broker and the sub-agent of the seller 5.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople in the cooperating brokers office are agents of their broker Requirements 1.  Ã‚  Ã‚  Ã‚  Ã‚  Names of all parties 2.  Ã‚  Ã‚  Ã‚  Ã‚  Accurate description; does not have to be the legal description. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Terms and conditions (i.e. FHA or VA sales) 4.  Ã‚  Ã‚  Ã‚  Ã‚  Commission 5.  Ã‚  Ã‚  Ã‚  Ã‚  Asking price 6.  Ã‚  Ã‚  Ã‚  Ã‚  Items included or excluded (i.e. Stove refrig) 7.  Ã‚  Ã‚  Ã‚  Ã‚  Signature Responsibilities to the principal C - Confidentiality L - Loyalty O - Obedience T - Trust D - Do care/ do diligence A - Accounting/ accountability D -Disclosure Responsibilities to principal 1.  Ã‚  Ã‚  Ã‚  Ã‚  Licensees must Represent the general public fairly 2.  Ã‚  Ã‚  Ã‚  Ã‚  Without deceit or fraud 3.  Ã‚  Ã‚  Ã‚  Ã‚  Duty is over and above a fiduciary duty to the principal 4.  Ã‚  Ã‚  Ã‚  Ã‚  Broker should never accept a fiduciary duty that conflicts with his/her duty to the general public 5.  Ã‚  Ã‚  Ã‚  Ã‚  Reason for the rule is to be certain the public is protected A.  Ã‚  Ã‚  Ã‚  Ã‚  Patent defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A defect plainly visible or as would be disclosed by the exercise of ordinary care 0.  Ã‚  Ã‚  Ã‚  Ã‚  You do not have a duty to disclose a visible defects B.  Ã‚  Ã‚  Ã‚  Ã‚  Latent Defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A licensees must reveal all known hidden defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  Is hidden or concealed one that could not be discovered by reasonable inspection Puffing 2.  Ã‚  Ã‚  Ã‚  Ã‚  An opinion not made as a representation of fact but in tended to enhance the value of property Selling Disclosure Statement 2.  Ã‚  Ã‚  Ã‚  Ã‚  Took effect Jan. 1994 2.  Ã‚  Ã‚  Ã‚  Ã‚  Requires seller of one to four family residential properties to disclose defects in the structure in writing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Filled out by the seller at the time of taking a listing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should not participate or help to fill this form out 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should encourage the seller to be truthful 2.  Ã‚  Ã‚  Ã‚  Ã‚  licensee is required to provide a copy to prospect before presenting the offer 2.  Ã‚  Ã‚  Ã‚  Ã‚  if the buyer does not get a copy they have the right to resend the deal until the deed is conveyed Types of Listing Agreements Exclusive right to sell listing Property listed with only one broker however, seller promises to pay commissions no mater who finds the buyer during the listing period. Exclusive Agency Property listed with only on broker however, seller reserves the right to find own buyer and not pay a commission Open listing (Pocket Listing) Property may be listed with more the one broker however, the owner reserves the right to find their own buyer and not pay a commission.

Love in Othello Essay examples -- Othello essays

Love in Othello  Ã‚        Ã‚  Ã‚   In William Shakespeare’s tragic drama Othello, love comes in many colors. Consider Othello’s love of Iago; the ancient’s so-called love for Emilia; Desdemona’s spotless love for the general; Bianca’s love for Michael Cassio; Brabantio’s love for his daughter. This essay will explore the various types of love as portrayed in this tragedy.    Initially the play presents a very distorted type of love. Act 1 Scene 1 shows Roderigo, generous in his gifts to the ancient, questioning Iago’s love for the former, whose concern has been the wooing of Desdemona. Roderigo construes Iago’s love for him as based on the ancient’s hatred for the Moor. Thus the wealthy suitor says accusingly, â€Å"Thou told'st me thou didst hold him in thy hate.† And Iago responds, â€Å"Despise me, if I do not.† Partly out of hatred for the general and partly out of proving his faithfulness to Roderigo’s cause, Iago asserts in detail the reasons for his hatred of Othello, who has given the lieutenancy to Michael Cassio, a Florentine. Secondly, Iago suggests that Roderigo and he awake and disturb Brabantio, the father of Desdemona:    Call up her father,   Ã‚  Ã‚  Ã‚   Rouse him: make after him, poison his delight,   Ã‚  Ã‚  Ã‚   Proclaim him in the streets; incense her kinsmen,   Ã‚  Ã‚  Ã‚   And, though he in a fertile climate dwell,   Ã‚  Ã‚  Ã‚   Plague him with flies: though that his joy be joy,   Ã‚  Ã‚  Ã‚   Yet throw such changes of vexation on't,   Ã‚  Ã‚  Ã‚   As it may lose some colour. (1.1)    Thus a hue and cry is raised in front of the senator’s residence – partly for the sake of Iago proving his love for Roderigo so that the financial rewards will continue coming to the soldier. Once the senator has been awakened, Iago makes a series of loud... ...  Ã‚  Ã‚  Ã‚   They do not point on me. (5.2)    The Moor straightway suffocates his innocent wife. Shortly, Emilia comes upon the scene, and Desdemona revives just enough to tell her friend that she dies a guiltless death. Her final words are ones of kindness for Othello, â€Å"Commend me to my kind lord: O, farewell!† Emilia exonerates Desdemona and accuses Iago of causing the murder. She actually gives her life for her lady since Iago stabs her to death for revealing the truth. Othello, grief-stricken by remorse for the tragic mistake he has made, stabs himself and dies on the bed next to his wife, his sorrow being as deep as his love for Desdemona prior to Iago’s machinations.    WORKS CITED    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

How Media Actually Affects the Culture of the Human Society Today Essay

Introduction The contemporary problem of a society which has a democratic and liberal political setting alongside a free market economic system or any society which gears towards such characterizations remains to be one that involves what contemporary political thinkers and scholars refer to as the notion of the plurality of values. Isaiah Berlin, for instance, considers what he called values pluralism as an inevitable consequence of the processes of democratization and liberalization. For the sake of clarity, it is but proper to lay down at the onset, what the task of this paper is. This paper’s task remains two-fold; first it seeks to explicate Thomas Frank’s views in his essay entitled, Why Johnny Can’t Dissent from the book, Commodify Your Dissent, and second, it aims to give substantive criticisms to Frank’s views and comment on how media and advertising have caused business culture and counterculture to become, essentially, one and the same; primarily answering the question â€Å"in what sense may they be considered as one and the same?† Relating the Thoughts of Frank with the Theories of Selznick Understanding the business industries today, it should occur to everyone that the said field of concern actually notes the impact of business upon the culture of the society today. Good manners involve showing consideration for the feelings of others, according them respect, treating them as we would like for them to treat us. Many have noted, however, that manners themselves have undergone a breakdown. Indeed, courtesy becomes one of the most wanted character among people which proves that the society lacks so much manners an is still lacking some as the years pass by. Certainly the idea of being polite have been used by many personalities in the human community today to conceal the real score behind politics and its connection with selfishness, hence making the society more prone to demands of fine manner which even people in authority fail to show. Children as young as five years of age are increasingly belligerent, disrespectful of other children’s property, lacking in respect for adults, and using obscene language. Most teachers surveyed feel that parents are spoiling their children and that this is the root cause of the increase in unsocial behavior. At one point, it could be said that the issue of display of fine manners starts decaying within the four walls of the homes where individual characters are developed within a person. Many factors concerning a child’s development have been causing social chaos as the children of certain generation grow to take over the society. As result the characters once set in a child to be right and acceptable causes problems to the society as they grow older. True, in many cases, the homes which are supposed to be the modeling clay of a person’s being becomes highly incapable of doing its part in making a better society for the future. Instead, divorces and other family failures present in the society today drives the very idea of the mistaken identity of the ‘wrong’ to become accepted in the human community.   The used to be ‘fine atmosphere’ of parks and playgrounds is now replaced with the view of groups of children ages nine to thirteen gathered in gangs and not by playmates. Even the children’s views of ‘fun’ have now changed to violence and authority. Certainly, world reports are mostly making much clear points on showing that the world’s moral belief and application is already falling off from the supposed needed application for the social development and peace to be highly implemented. Regarding these issues of moral-lack, Philip Selznick has produced a written repot on the needs of having moral standards back in the human society today. In the paragraphs to follow, the beliefs of the said author regarding the said issue shall be tackled and discussed for closer evaluation. Sociology and the Perfect Society   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The present human condition is dealing with so much problems and issues involving human morality. The values of moral, which are obviously lacking on the present human society is quite an obvious dilemma in the present system of things in the human community. Hence, it is necessary for the present human generation to recognize the need of bringing back morals in the society to be able to save the present generation from perishing in a moral basis. According to Selznick, â€Å"Morality is made for humans and not humans for morality† (Selznick, 12), this means that morality is a provision for the human generation and not a responsibility. In this regard, it is important for all humans that everyone recognizes the value of morals at all times. However, this truth has never been totally effective with the human generations that passed the world history. In many points of history, the human civilization has posted so much violence and disrespect for life. This is the exact opposite of what is morally accepted in the society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In this manner, it is indeed a factor of consideration that morals are also affected buy the different organizations that humans form in the society. Indeed, it is true, that by the existence of an influential environment, morals get so twisted and are thus mixed up with immoral beliefs. As Selznick says: â€Å"when it comes to bureaucracies, whatever their dysfunctions, hold open the possibility of overcoming local obligations in favor of more universalistic claims† (Selznick, 14). In this regard, it could be noticed that Selznick strongly points out that as an individual develops, the society goes with the development as well. However, since the individual population of today’s society seems to develop to a more negatively enhanced improvement, the society too becomes more negatively rooted as the years tend to pass. The Elements of a Perfect Community   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Selznick, the real definition behind a society that is perfectly designed for living is based upon morals. He adds in his written work that â€Å"definitions in social theory should be weak, inclusive and relatively uncontroversial†, in this way, morals are preserved and the established by humans themselves do not intercept in the implication of what is morally accepted in the human community.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He also adds that to be able to attain a perfectly created society, there are seven essential elements that should be considered. The seven elements are as follows: Historicity This defines the strong foundation of any community based upon the past of a certain group of society. The foundation of morals, which are already accepted in the said society, would be the basis of what is morally right. However, since time changes, morals too either develop or in some ways decrease in its strength through the test of time. Identity A society is indeed known through its identity of moral difference against other social groups. The way they are accepting morals usually differs from how others tend to accept morality as a part of their daily living. In this regard, the different societies are considered different form each one because of their own carried identity. Mutuality It is very important that everyone accept the moral standards set up for their own community. This way the social standards of morality could be considered highly practical and effective for everyone. This means that everybody within a society has mutual understanding and acceptance of what is considered righteous. Plurality The majority that accepts the moral values that are standardized for social reference is very important. The more there are who accepts the values to be morally righteous, the more effective the said principles are for everyone. Autonomy Everybody is bound to do what is right; they are bound to do what is accordingly acceptable with the set principles of morals within the society they are living in. However, it should still be recognized that every person has their own will, their own capability of deciding. This means that to be able to do what is right, a person must also consult his own thoughts and beliefs regarding what should be considered moral, basing from their own individual foundation of knowing what is right and wrong. Participation As earlier said, participation of the majority with regards to the acceptance of moral principles in the entire population of the society is an important factor of making or creating a perfect society. Integration Being able to integrate with the acceptable moral principles of the society is indeed an important part of making a completely peacefully interconnected society. Certainly, this means that being socially integrated within the community through moral principles is a basis of a perfect community. (Source: Selznick, Philip. (1994). The Moral Commonwealth: Social Theory and the Promise of Community (Centennial Books). University of California Press; Reprint edition.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These factors of a community makes it possible for the entire population to realize their worth in the society. Being able to fully grasp the importance of being a part of the developments in a community indeed makes a person’s view of life and worth of living a more improved factor of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is evident that Selznick wants to point out the importance of one’s satisfaction with his life and his worth to the society. This moves an individual to fully grasp the importance of his presence and the worth of his life to others, thus making a positive move to be able to do so, helps that person to become more righteous and positively inclined when it comes to the display of his manners.    As an overall view, Selznick’s theory with regards to a perfect society is indeed an epitome of social utopia derived from individual developments. The fact that as the basic sector of the community, the individual’s growth determines the society’s growth as well, Selznick points out that to have a perfect community, a person must not only realize his worth as an individual but as a part of a big society which needs his presence to grow in becoming more developed and socially mannered.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Being a member of a community leaves a person certain responsibilities of being a continuous contributor towards the good of every one involved within the society as well. Constant observance of the moral values in the society is an important factor of creating a perfect kind of community, which makes it more livable for most of the population in the society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For these moments, it is important to reconsider morals to bring back the peaceful situations of a utopian model of a society. Although the world today has a hard time implementing the social principles of what is morally acceptable, the theories and elements of a perfect community as mentioned by Selznick is still indeed an effective way of implementing peace in a certain society; and thus if implemented, a society borne to peace and security is not far from being developed. However hard to apply the changes may be, it could still be expected that with ample effort, the aims of a perfect community could be achieved. These views of the said theorist has been further enhanced and introduced for social understanding. Likely, the understanding of such balance that makes a clear connection between media and popular culture is the main feature of Thomas Frank’s views.   Primarily, the focus of the discussion shall be centered upon the understanding of media and its implications with the social culture that is obviously one of the essential factors of a utopian society. Understanding Thomas Frank’s Views In this regard, with the aim of pursuing the understanding upon the views of Thomas Frank, the discussion in this paper shall then be stressed on the direct effects of the assumptions of the said expert with regards media and human culture. Adorno and Horkheimer, for instance, view commercialism, the weapon of capitalism in and through which it is possible to transform a society into a mediocre herd which prefers popular culture’s logic of style and false notions of values such as â€Å"individuality† over more pure expressions of truth, as the culprit for the erosion not only of societal values but also of culture. As they see it, commercialism made possible the existence of the â€Å"deceived masses† (133). The deception of the masses is a phenomenon that is worth the time to evaluate. How is this phenomenon possible? It is at this point that media and advertising steps into the scene. In Legal Philosophy, fundamental rights are those rights that are inalienable to human persons. An example of this kind of right is the right of free speech. The state’s recognition that free speech is a fundamental right that ought to be granted to individuals or citizens of a free democracy has crucial implications on the current problems of any state claiming to be â€Å"democratic†. For one, free speech, by virtue of being a fundamental right, paves the way for differing ideas, worldviews and values. In a liberal and democratic political setting, this is actually healthy. Ideally, it ensures that decisions are arrived at through proper deliberation. By proper deliberation, we refer to different ideas being examined critically through rational discourse. However, there had been considerably significant drawbacks to the recognition of free speech as a fundamental right and these drawbacks involve among many other things the core notions of social obligation and social responsibility that the press or the media ought to be mindful of in terms of proliferating false notions and values through the mechanism of advertising. Naturally, societies which adhere to the tenets of liberalism and democracy will be flooded by too many ideas, worldviews and values. This is an accurate characterization of current liberal and democratic societies. Capitalism, in itself, has a commercial mechanism which Barthes calls â€Å"censorship by repletion† (185). Commercialism thus, produces confusion and perhaps, intellectual anarchy, by flooding too many false notions as exemplified in the slogans that capitalists use to market their products. In a certain sense, the rise of commercialism endangers the very fabric of society; society’s cultural, historical and intellectual heritage. Eventually, marketing and advertising were able to replace political discourse. People, oftentimes readily accept the truthfulness of advertisements. They rarely take the time to think for themselves the truthfulness of slogans and advertisements on the television and the Internet. Such a setting of course, poses serious threats not only on the individual but more importantly, to the whole of society. We seem to forget that we have an important epistemic obligation, that is, not to accept the truth of a belief or a statement unless we have sufficient evidence for it. Undeniably, popular culture affects how the current generation thinks and reasons. To a certain extent, popular culture predisposes and moulds our children to behave and more importantly, to think in such and such ways. Culture, being a way of life, is a social phenomenon; it is the society which creates culture. It is the society which creates certain patterns of living, as argued by some social theorists. The idea is that it is ultimately, the people who draft their culture and their history. This idea is however, threatened by commercialism and capitalism. Vein Lasn adds up to this idea: â€Å"Culture isn’t created from the bottom up by the people anymore – it’s fed to us top-down by corporations† (189). What Van Lasn is pointing out is the fact that the market is too powerful a force that dictates culture. In Frank’s view, the corporate world feeds on the masses’ desire to individuality. The capitalists exploit this desire to be different, to be unique, or to stand out by linking the notion of individuality with a certain product that they sell on the market. The commercial mechanism of capitalism is, as stated earlier in the discussion, is the media through advertising. Businesses make extensive use of media and advertising to get the attention of the consumers. Capitalism, through media and advertising commodifies values such as individuality. By linking the false notion of individuality to a certain commodity, consumers think that they are unique, that they are different. A deeper analysis however reveals that the aforementioned claim to individuality is nothing but an illusion; a figment of the mind manufactured and institutionalized by capitalists. It is not only the case that it is manufactured and institutionalized; it is also sold to the consumers. Frank offers a metaphor: â€Å"The race track, the plane on which all individuals race for stardom, is run by those who create and instill conformity. The harder one tries to rebel, the deeper they play into the new consumer hip world, thus defeating their original goal entirely†. At this point, it would be discussed how media and advertising marketed the idea of rebellion and how the subversive youth counterculture became, in itself, an affirmation not of individuality but of conformity. The quoted statement above from the last paragraph of Frank’s essay raises considerably significant issues that need to be dealt with accordingly. As Frank sees it, the race for individuality is a race that can never be won. The problem, as he sees it, is the fact that the â€Å"race track† or the playing field is in itself, owned by those who create and instill conformity – the capitalists. In addition to this, the aforementioned race cannot be won simply because it is the capitalist who dictates the rules. As a matter of fact, they do so because they are the ones who create the rules. So, following Frank’s reasoning in his metaphor, it is indeed the case that no matter how one tries to rebel, one inevitably gets caught up, entangled with the webs of commercialism and capitalism. The goal to be non-conformists is in vain. Why is this so? As Frank sees it, the current youth counterculture and its attempt to rebel involves a contradiction at its very core. Frank argues that â€Å"consumerism is no longer about conforming but about difference† (113). How did this happen? In the preceding discussions, consumerism is associated with conformity but why is it that Frank now claims that it is about difference? For him, the answer is simple. The youth counterculture rebels through material means like fashion and clothing or cars. The idea of individuality, the idea of being unique or different is limited to the shallow definition that the youth appropriates for itself. Consumerism is no longer about conforming but about difference, as Frank claims, since individuals are desperately trying not to conform but by trying not to conform, they end up conforming. Indeed, conforming and not-conforming becomes one and the same since they all play by the rules of the game; and the rules of the game as stated earlier, are created and thereby, controlled by the capitalists. Frank also makes mention of how the television makes significant contributions to the deception of the masses. It makes them believe that they are in control of themselves and their lives. On a superficial level, one may think that one is free in choosing the kind of television shows that he or she may choose according to the dictates of his or her will. The problem is however, much more complex and to think in the way described above is an oversimplification of the problem. It simply misses the point, so to speak. For even the shows on the television are dictated by the â€Å"fad†, by what is considered hip during a particular point in time. As Frank states: â€Å"hip is their official ideology† (121). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Certainly, manners have already become a lesser element that is concentrated upon by the society today. Likely, the aim of being industrially known throughout the world has made the present society lesser concerned about morals, for as long as they are able to persuade the society to take consideration in giving attention to their product offerings no matter what it takes. Confidently, many people are able to live their lives even though they are considering less focus upon the morals that they are implying upon in the growth of the entire society. In this manner, they are then having a hard time relating the present situation of the society with the idealism of a modern social utopia as per suggested by Selznick. Obviously, Thomas Frank actually explains that this particular factor in the society has already been lost by the human generation as they began embracing the trends of industrialization thus jumping into the band wagon of popular culture and modern commercialism along the way.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Obviously,   as the years has passed the human generations that are existing at present, the idealism of a modern social utopia has been lost to the aims of gaining much profit for a more economically progressive society. Understandably, the measure of the possibility of making a more socially moral community of humans in the world today becomes more and more involved with the influential factors that hold the key towards the believed progression that has been longed for by the human society. Through the use of media and advertising, the morals of the humanity actually begins to fade as it embraces the effects of globalization that also consequently subject major moral rules to jeopardy for the sake of continuing the advancements of the society that is highly wanted by the entire human generation today. References: Adorno and Horkheimer. The Dialectic of the Enlightenment. Herder and Herder, c. 1972. Barthes, R. Image, Music, Text. Hill, c. 1977. Frank, Thomas. â€Å"Why Johnny Can’t Dissent.† Commodify Your Dissent: Salvos from The Baffler. W. W. Norton & Company; 1st ed., c. 1997. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip   Ã‚  Consumerism. University of Chicago Press, c. 1997. Lasn, K. Culture Jam: The Uncooling of America. Eagle Brook, c. 1999. Levinson, Sanford. Our Undemocratic Constitution: Where the Constitution Goes Wrong And   Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How We the People Can Correct It. Oxford University Press, c. 2006. Sunstein, Cass. Why Societies Need Dissent. Harvard University Press, c. 2003. Selznick, Philip. (1994). The Moral Commonwealth: Social Theory and the Promise of Community (Centennial Books). University of California Press; Reprint edition.